Friday, April 3, 2009

Peter Arnell Explains Failed Tropicana Package Design - Advertising Age - Video

You all need to watch this video.  It is a case study on what not to do to brand packaging. 

This guy single handedly thought he knew more than the consumers and the people who actually run the brand at PepsiCo.  What a conceited schmuck.

In the next year or so, it will become one of the biggest case studies in college marketing courses of what not to do and make the case for using key consumers and customers in the creative process!

Peter Arnell Explains Failed Tropicana Package Design - Advertising Age - Video

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